MAAFINConsulting & Trading

Business development & growth

From idea to viable operation.Support in the critical phase.

Between first idea and reliable revenue, what is missing is rarely ideas — but structure, prioritisation and defensible metrics.

High-rise facade seen from below

Starting point

Growth fails on the absence of a decision basis.

Many ventures are not slowed down by the market but by themselves: the business plan is too open, the pilots are not measurable, and sales emerges as a collection of individual activities without a shared goal.

We work with you where the next decision is made: which segment to address first, which pilot answers which question, which number shows in four weeks whether the path is right. Support does not mean taking responsibility off your hands — it means enabling you to decide on better grounds.

Services

Where we support.

  • 01

    Business model refinement

    Sharpening value proposition, target customers and revenue logic — including the deliberate decision about which segments not to address initially.

  • 02

    Pilot projects

    Defining pilots that answer a defensible question, with clear success criteria and a realistic timeframe.

  • 03

    Funding and investors

    Preparing documents, metrics and conversations — and assessing which form of financing fits the venture and the moment.

  • 04

    Partnerships

    Structuring collaborations with clear contributions, revenue shares and exit rules so an intention becomes a durable relationship.

  • 05

    Sales structures

    Building responsibilities, proposal processes and outreach channels — sized so they work at your current team strength.

  • 06

    KPI reporting

    A metric set that is actually maintained monthly and supports decisions instead of gathering dust as a one-off dashboard.

Outcome

What you have afterwards.

  • A business model you can explain in one sentence — and the revenue logic behind it.
  • Pilots with success criteria defined in advance instead of open-ended tests.
  • A metric set that genuinely carries the next decision.
Questions

Frequent questions on support.

Which company size is this for?
Primarily companies in the build-up phase and established mid-sized firms assessing a new business area. Size matters less than clarity about which question must be answered next.
Do you also handle implementation?
We take on structure, steering and selected tasks in the customer acquisition process. We do not fill permanent operational roles — the aim is for your team to work without us after the support phase.
How do you measure success?
Two to four metrics are agreed before the start and used to assess progress. For pilots, success criteria are added and fixed in writing before launch.
Do you work with start-ups?
Yes, provided the business model has an industrial or trading link. For pure software ventures outside our fields we usually refer elsewhere.
Contact

A decision pending?

Describe the venture, its current state and the open question — we will tell you whether and where support makes sense.

+49 (89) 790373501office@maafin.de

Oskar-Messter-Straße 33, 85737 Ismaning